The Tropical Society is a fashion line specializing in handmade bikinis. As an Account Manager, I led a team of 8 Marketing Consultants to conduct industry & competitive research. Using Photoshop and Google Slides, I designed the presentation deck, marketing campaign materials, and created a 12-page handbook. 
D e l i v e r a b l e s
Presentation deck compiling 4-month long project about market & competitor investigation, 20-question survey question data analysis, and 6 marketing campaigns.
INSTAGRAM CAMPAIGN VISUALS
Per one of their marketing tactics that can involve PR packages, I designed 3 example images they can post on their Instagram. 
12 page handbook
The first 3 pages of the handbook entail the cover page, table of content, and SWOT analysis conducted by the group. The handbook is intended to compile and condense the semester-long project into readable content. 
Target Personas and Interview Insights
The 2nd part of the handbook includes the clickable images that direct the client to a cleaned-up Google Sheets file of 20 micro and macro-influencers they can reach out too, including potential college ambassadors, and links to the presentation. Next, after conducting multi-channel outreach, the team created target personals and held interviews to gather more target consumer insights.
Marketing campaigns
The 3rd part of the handbook entails the 6 marketing campaigns created for the client to reach their goal: increase customer retention, create/design an ambassador program, and aid brand awareness. 
LAST 2 PAGES
Lastly, concluding the project are the takeaways and credit page. The takeaways include an explanation of what the team suggests on what The Tropical Society can improve. 
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